Ep#27: The Secret to Raising Capital? Tell Your Story, Don’t Sell - Dr. Ankur Pathak. #shorts

Most founders. This is a dirty secret. Don't know that investors are human beings. It's a dirty secret. I know. Don't tell anybody. And so we fall into fomo. We fall into who we like personally that we want to actually follow up with and then proceed further along the process. You mentioned personal brand. That is the single best way that you can possibly stand out from the crowd. Because the very first thing that I'm going to do, or one of the very first things when Andy says that he's got a project that he wants investment for is I want to see what Andy's digital footprint is. Where is Andy? And if all Andy is doing is having an intern post content under his company brand, I don't care about Andy. And so you are no different than anybody else.