How CPK turned a viral fail into a sales spike

Second example is California Pizza Kitchen, one of our clients. They had a situation where their delivery, they sent mac and cheese for delivery to someone's house and they forgot the mac. This person just got melted cheese in a container. And the person, fortunately, unfortunately, was an influencer and went ballistic on social. And so it quickly became like far more viral than we would ever have expected for a little melted cheese. but we had to quickly— so how do you then come back positively with that? And we had like a really tight approach that relied on speed, speed and showing up like a person. So within less than 24 hours, we sent a care package to her house, um, that had a year certificate for free mac and cheese. And then also I think 50% off on pizza for the rest of the year.