How Deel built 17 products by asking one question

What's really worked for Deel over the years is that first of all, they're tackling a huge market, which is paying people, right? Today we allow you to hire, manage, and pay anyone anywhere in the world. But they started out with contractor payments. Then from talking to customers, okay, what else is a pain point for you? You know, you also need to be able to have employees in different countries where you're hiring contractors. Sometimes you realize that it's illegal for you to pay someone as a contractor in a certain country because of the labor laws. Now you need an EOR. And so we expanded quickly into DOR. And we've rinsed and repeated with that now 17 times. So there's now 17 products across the Deal product suite that's all driven by us going back to the customers and saying, okay, we've solved this problem for you. What else can we solve for you? And I think that approach permeates throughout the organization. And I think it's— you hear this a lot,