How Sophie built a loyal community before she sold anything

again, going back to Founders, it's how do you find the loyal people that almost become your, like, informal ambassadors? I guarantee you've got people that are proactively just taking your stuff to their friends, sharing it because they're passionate about it. I've connected with you or with your art, and they're the champions on the ground that allow you to be much bigger than you could ever be by yourself.

Yeah, no, there's definitely a lot of people like that. I think it's— yeah, it's just, it stemmed from being like authentic and just sharing my life. And I think also it's so important to like message people back and build that community so people don't think they're just, cuz people send DMs all the time and I think a lot of influencers would just like ignore them. But I love responding to people cuz it feels like there's real people cuz sometimes you just feel like you're speaking into a void and there's no one behind the screen. But yeah, I think just like connecting with your community and like treating them like your friends is the most important thing.