Andy Walsh2x Exited Founder, Startup Strategist & Podcast Host

How This Beer Brand Beat Bigger Budgets in 6 Months

27 Aug 2026 · 1 min

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Best Day Brewing jumped from #10 to #2 in six months by targeting different customer segments instead of copying competitors. They built a memorable, fun, nonjudgmental brand that educated rather than preached.

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They went from number 10 to number 2 behind Athletic Brewing within 6 months. And we did that not by essentially copying them or trying to fight for the same customers as all the other craft NA beers, including ones who had substantially bigger budgets than we did. We did it by appealing to people like you, Andy, and to people who had likely been outside of that center of the bullseye that the industry had focused on. And by essentially making Best Day Brewing memorable, making it seem fun and nonjudgmental, but also somewhat educational.