Andy Walsh argues that platforms have become free content factories. They claim to filter quality but actually profit from the attention they sell to advertisers, while creators stay blind to who actually sees their work.
Chapters
We're seeing a world evolve in the last 2 years, call it, where content creation has become easier and easier, which means that there's more content in the world and it's just noisy, period. And to be able to cut through on those platforms, you still can, and they're all actively trying to find ways to filter the good from the bad. But ultimately on those third-party platforms, with a content creation machine that works for free for them, that they then monetize to advertisers. And we may get a small clip of that, but the problem, there's two problems in that. One is that they're making majority of the money off our time, and two, we don't know who those people are.