Andy Walsh2x Exited Founder, Startup Strategist & Podcast Host

More Content, Less Signal: What Founders Need to Know

6 May 2026 · 1 min

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In this monologue, Andy Walsh observes that the past two years have seen a dramatic simplification of content creation, leading to an overwhelming surge of user‑generated material that creates a noisy environment. While third‑party platforms claim to filter “good” from “bad” content, they simultaneously run a free content‑creation machine that they monetize by selling users’ attention to advertisers. Walsh highlights two core issues: platforms profit primarily from the time users spend on their services, and creators lack visibility into who actually consumes their content, making it difficult to target and engage audiences effectively.

Chapters

We're seeing a world evolve in the last 2 years, call it, where content creation has become easier and easier, which means that there's more content in the world and it's just noisy, period. And to be able to cut through on those platforms, you still can, and they're all actively trying to find ways to filter the good from the bad. But ultimately on those third-party platforms, with a content creation machine that works for free for them, that they then monetize to advertisers. And we may get a small clip of that, but the problem, there's two problems in that. One is that they're making majority of the money off our time, and two, we don't know who those people are.