The 3 Words Great Leaders Say When Facing Hard Tradeoffs

not because they like the drama, but because every time there's one of these conflicts, they get to say 3 magic words: figure it out. You tell me that I wanna have, you know, our principles say we have to do A, but the business says we have to do B, so I have to choose A or B. No, I won't. Figure out a way where I can have A and B. And I tell a bunch of these stories in the book of companies where they found a breakthrough solution. That they would never have even dreamed of attempting in the first place, except the leader said, no, we're gonna figure it out. And you can't say that like one time and put your toe in the water. Like, people have to know that every time they bring you a problem, you're always going to do this. That's, that's your whole thing.