The Control Board Every Founder Doesn't Know They Have

It wasn't around the P&L, it was around cash. And our VCs loved it and it made the difference. And that set up to starting Trovata now 10 years ago, but it was all around cash. So all of these things pieced together, all of them were incredible learnings and all of them stem around some of these really basic aspects of like cash flow, cap tables, managing to Miles' people and everything is interconnected. And as you go through that, you start to learn that these things are, it's like when you start out, if you don't know what you don't know, but when you, when you realize I think most, what I've also learned, like most early founders, if they haven't ever run a business or they're coming out of college, it's almost like they feel like, hey, we've got a great idea. We're going to build something. And then we're going to, if luck would have it, we could be the next Google. And it's like the control board is like maybe 2 or 3 levers.