The Doctor Strategy: How Founders Should Build Trust

We have to find much more credible ways to communicate with our ideal customers. And there's lots of great ways to do it. We can do it through reviews. We could do that through testimonial videos. We can do that through influencer marketing, through credible influencer marketing. We can also do that by building our own shows, right? We can do what David Gilmour did and we could build a show for our ideal customers. We can give them lots of value. We can get it so they know us and like us and trust us so that when we go recommend something, we're not having to sell it to them. We're prescribing it like a doctor. Doctor, like, think of when we, when we get a prescription from the doctor, how many of us say, well, can you give us your, me, your 5 best ones? And, and then I'm going to go look up reviews. And then we don't, right? The doctor prescribes it. I mean, nowadays we might look it up on AI and make sure, but check, just get a second opinion. But most of the time we take the recommendation from the doctor and we fill his prescription, right?