Andy Walsh2x Exited Founder, Startup Strategist & Podcast Host

The One Pattern Behind Every Brand That Scales

28 Aug 2026 · 1 min

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Andy Walsh says every brand that scales finds customers their competitors ignore. Most, his new company, is built to systematize this process as a standalone business rather than bury it inside another organization.

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The consistent through line that I've found across my career is the brands who actually have the most scale tend to focus on acquiring the customers that their competitors have ignored. And instead of it being a stroke of luck or something that is a fluke, like what I found is that there's a very systematic process for identifying these opportunities and scaling them in a measurable and cost-effective way. And the company I've built now called Most is essentially my first attempt to Turn that decision system into a company versus it being within other people's orgs.