The Sports Drink That Found Its Real Customer By Accident

After about a few weeks of seeing like some good results, but not anything explosive, we began to get these random bursts of virality that were completely untrackable, these huge spikes of sales and traffic we couldn't see. And then after about another week, we began to have pictures of people's breast milk being posted in the comment section of our ads. Now, keep in mind, this looks like a sports drink. Okay. The carton has people surfing on it. And one flavor is someone like, like doing rock climbing and all this stuff that has nothing to do with breastfeeding. But what happened was some of these mothers that we were targeting must have had older children who were athletes, and then they themselves were pregnant or breastfeeding. And they began to notice that when they would consume this sports drink, it would alleviate their fatigue, their muscle cramps, their headaches, as well as their low milk supply issues.