The Wrong Question Every Founder Asks Themselves

At what point will I actually make the decision? And so that's one. And then the second one would be in terms of our beliefs. If you write out the assumptions you have, you can do what I call a belief audit. And just a very simple version of belief audit is a lot of people go with the belief audit and they go, okay, what's your belief? And then you go, where's your evidence for the belief? But that's the wrong question because you can always find evidence to back up your belief. We are remarkably good bullshitters. So instead, what you do is you go, What's my belief? How is, how useful is that? In other words, what am I trying to achieve by believing this? And is it actually allowing me to achieve what I want? So is this belief actually serving me? And then if it's not, what belief is better? So what belief might help me to make a smarter, better, more rational decision in this context?