What happens when founders actually talk to their community

Just like connecting with your community and like treating them like your friends is the most important thing.

In a world where the saturation of advertising and sales is coming at you just nonstop, right? The ability to have human connection that underpins that just changes the game completely.

Like every single time I meet someone in person or they'll come up to me or I'll see someone in my phone case, it is so surreal because I'm not touching the product before I'm sending it to people. So like, I, I'll see the numbers of orders or I'll see the comments and whatever, but it just, it doesn't feel real. So like having that in-person or more tangible connection, even if it's just like a DM response, it makes like the world of a, of a difference.