Andy Walsh2x Exited Founder, Startup Strategist & Podcast Host

Why Building on Rented Land Will Kill Your Business

4 May 2026 · 1 min

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A founder explains why relying on platforms like Amazon is a business killer, using a company that made $110 million annually but lost it all when $96 million came from a single platform. The fix: own your brand, your customers, and your direct marketing channels.

Chapters

He built a skyscraper on land he didn't own. His company was making $110 million a year. $96 million was coming from Amazon. Then he had some coming from other places, but he lost his whole business off of this because he built his platform on land he didn't own. So I've learned the hard way. I've seen this over and over and over again in my career where businesses build their whole business on rented land. And I've, I have developed this core philosophy that we help businesses build their skyscraper on land they own. We help them build their own platforms where they own the brand, they own the relationships with the customers, they own the content, they own permission to market to the customers, and it changes everything for those businesses.