Andy Walsh argues credibility is the decisive advantage for founders. Without it, you can't own an audience or build the trust needed to succeed. He calls credibility marketing the future of founder strategy and a key market differentiator.
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because they don't have that credibility. And it's gonna open the door for the people that do build the credibility. Absolutely. Nathan, this is a great point to finish up. Today we're talking about owning audience, building trust, and as a founder, it's critical today. It's not even a nice to have, it's part of the fabric of being a founder is understanding who you are, articulating your story, your strength, et cetera. And I love the examples that you gave because it's been happening over a period of time and we can track these patterns. With enough confidence now where you're talking about credibility marketing being the future. So really valuable conversation today.