Deel's founders interviewed over 200 other YC companies in their batch to understand customer pain points. The speaker argues that deep customer conversations, not just product building, drove Deel's rapid growth, though founders sometimes need to lead rather than just listen when creating new categories.
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I think the reason why Deal was so successful is that, so they got into the YC batch, Alex and Shuo, and the thing that they focused on was customer conversations. Again, a lot of founders are thinking about their product, right? And, but you can't build a product without talking to your customers. And sometimes you have to be able to lead your customer and have a vision when you're trying to build something that's like an entirely new category that people just don't understand. There might be instances where you're not going to listen to your customers as much as you would otherwise, but for most businesses where you're iterating on something, where you're trying to improve something for your customer, you have to have that like extreme customer obsession. And that started for them in the YC batch. They had two other companies, 200 other companies in their batch, and they interviewed every single one and talked to them about their pain points.