Andy Walsh2x Exited Founder, Startup Strategist & Podcast Host

Why the Business Model Canvas Doesn't Work

3 Sept 2026 · 1 min

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Andy Walsh argues the Business Model Canvas doesn't tell founders what to do next. He proposes the traction funnel instead, a framework that walks you from idea to paying customer by learning to sell directly from the people who might buy.

Chapters

Your customer will teach you how to sell to them. And it's creating— it's called the traction funnel. Creating that framework grew out of my own frustrations as a founder of like, if you use the business model canvas, right? That framework doesn't tell you what to do next as a founder. It does not. There's no, like, there's no way to advance like chutes and ladders style on the business model canvas. It's just like, look, here's all these things. Everything's important. Then you're like, well, what do I do? Like, how do I go from, how do I go from I've got a concept to I've got a paying customer? So to answer your question, we took, we took a little bit of a trip there.