Why Your Team Hits Every Goal and Still Loses

I always try to tell people, chiefs of staff at organizations, like, you really, as a chief of staff, your job is to make sure people understand why they're working on the things that they're working on, right? Like, if we have a target of this many, like, sales calls within the next however many months, like, what is that ultimately tracking towards that the— is the north star of our company? And every single person needs to understand, like, what they're doing, how does that contribute to the big picture? Because if people lose sight of what that big picture is, that's when they start making bad judgment calls because they're only thinking about, like, their department or their team. And those decisions oftentimes, like, they don't translate up. It's like, oh, but we hit all of our goals, but for whatever reason, like, we haven't moved the company forward in the same way that we thought we did, or everybody has no idea what everybody else is working on, and we don't know how it all fits together.