Your Entire Content Strategy in 4 Words

I think my rule of thumb, very, very simple. My, maybe even you could call this my entire content strategy is to be more honest. That's it. Just say it's amazing. Cause you just say the quiet part out loud. You just say exactly what you're thinking. And I guarantee other people are thinking it too. They just haven't. And I think when you can give people language for something, that's when they become like, we keep getting called a cult. She watched a documentary about cults last night and I was like, we're really going to have to like end that language. But we keep getting called a cult because people get so deeply excited. It resonates so much with them. And I think the reason is because they see me on their profile like every single day, probably. Just being really honest, like today my post that I did, it took me 10 minutes, stopped for coffee before we came in, and I was like, oh, these are all the things that I failed at last quarter. Post. And people love it because they're like, oh, how refreshing. Like someone's not claiming that they're like perfect.