Andy Walsh tells founders with solid products that their real problem is distribution. Traditional paid ads don't work anymore without huge budgets. The question is how to reach your audience when you can't buy trust at scale.
Chapters
in a world growing faker by the day where everyone looks good on paper, how do you quickly build the trust you need to win the partners at scale? And we're serving founders and revenue operators who already have a proven offer, but whose real bottleneck has shifted from product to distribution because the old growth channels have stopped working the way they used to. Distribution has proven to be more difficult today because most of the entrepreneurs I work with anyway, they don't have a war chest of capital to drop on the ads to cut through the digital jungle. So many of them have lost their shirt hurt, trying to find a way to reach that audience. In a world growing faker by the day where everyone looks good on paper, how do you quickly build the trust you need to win the partners at scale? So that to me is like the real question for any founder with a product that could genuinely change the world is brutally simple. Like, how do you actually reach the audience you're built to serve?