Stephen CurryPoint Guard, Golden State Warriors · Author, Investor, Entrepreneur, Philanthropist

Ins & Outs for 2025, New Year But Always Pushing The Same Mission

15 Jan 2025 · 0 min

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Stephen Curry talks about his underdog mentality and why he left Under Armour in 2013 to start Curry Brand. He spent seven to eight years building the basketball line from scratch, then took the risk of launching his own venture. Now he's proud the bet paid off.

I've always been an underdog. It's kind of my mentality. When I joined Under Armour back in 2013, the basketball roster was pretty slim and basically starting the category from scratch. So to be a signature athlete for the 7, 8 years that I was there to then turning it into Curry Brand and the success that we've had, I'm super proud of that, to be honest. The fact that I took a chance and wanted to create something on my own and, you know, I'm sitting where I am right now, that speaks way more than