My New Google Fitbit Air Commercial

Behind-the-scenes footage from a Google-Fitbit commercial shoot with Stephen Curry promoting his special-edition Fitbit Air. The device features silicone striping revealing his jersey number 30 and is designed for both workouts and everyday wear. Actors deliver takes of the campaign's core line, "What's healthy to you?" with personalized examples like running the Sahara and practicing intermittent fasting.
Chapters
Fix the net, please. Wait, don't clap too early. Don't clap too early. You said room tone, and I was like, oh, room tone is one thing, not the wildlife. I'm over here. Did you get that silent? And action. We're just doing the line that you were doing on the treadmill. Oh, I'm actually saying— Yeah. I'm sorry. The wildlife. Hello. Hello. How are you? Good, how are you? Nice to meet you. Nice to meet you. My daughter said it was the most fun game she's watched in a while. And so we get to carry that like team effort theme today because as you know, we've been working closely with you and your team for a long time now. You guys have been providing amazing input to our health experiences. But we've also been working with you on our hardware. I have for you today the first prototype of our, Fitbit Air Stephen Curry Special Edition. So here you go. You got the silicone striping that becomes your jersey number right there, the 30 on the inside. So another little hidden detail. Super light on your wrist too. Yeah. This should be light, comfortable. Should work great for hanging out, for working out, all the stuff. And then the fourth, we're just sitting on a weight bench, little towel, wiping some sweat. Mm-hmm. Okay, that's good? Yes, sir. I thought you were going to hit the Shidour. Say what? I thought you were going to hit the— I will eventually. The Fitbit Shidour. Exactly. All my shoots. I gotta learn to dribble with my mouth closed. Every shoot I be like— so hard. I don't play basketball that much. Stephen, it's nice if it's like under your chin. Yeah. Nobody came to hear me sing. What'd you say? Let's do it. Head out. Three Doors Down, let's go. Greatest soundtrack to Armageddon. That's the movie I was thinking of. Wait, that's not Armageddon. Three Doors Down, yes it is. That's Will Smith. Yeah, you're right. No, they're a soundtrack to a movie. You're right, it's not— but it's not Unforgettable. Ah, it's not. Yes. That's Unforgettable right there. That's what I'm saying. Now you trying to Google it, huh? I mean, American Pie and Porky Romano. Can you count to 10 for me? 1, 2, 3, 4, 5, 6, 7, 8, 9, 10. 1, 2, 3, 4, 5, 6, 7, 8, 9, 10. That should have stunned it. I should have counted in Mandarin. [SPEAKING CHINESE] All right, team, let's settle down now here, please. And you're saying, for Aaron, it's running across the Sahara. Yeah, that's it. And then you give— then you offer him the bottle. You're a little bit behind him, so you just hold it out, but he's gonna decline it. And action! For Aaron, he's running across the Sahara. Reset. For Aaron, he's running across the Sahara. Action. For Aaron, he's running across the Sahara. Let's go. Can I go without the water bottle? Yes, sir. Gave you one of those? Yeah. Okay, so good. Okay, folks, just before we move from this area— All right, sound speed. Whenever you guys are ready, pull. And action! We're just doing the line that you were doing on the treadmill. Oh, I'm actually sitting? Yeah. Sorry, sorry, it's a white line. It's a white line. Uh, I got you. For Aaron, it's running across the Sahara. And a bit out of breath— A little bit louder! For Aaron it's running across the Sahara! A little faster... For Aaron it's running across the Sahara! Okay let's go! For Aaron it's running across the Sahara! Alright let's go! One more time, a little louder! For Aaron it's running across the Sahara! Let's go! Fantastic. Good. Thank you. Perfect. He said room tone and I was like, oh, room tone is one thing, not the wild line. I'm over here. Did you get that silence? Yeah! Yes, we did. I did. I was a statue. I don't think you— Yeah, I was like, why do I have to— I know. I was like, why do you have to stand up for room tone? So, we're ready. All right, here we go. It's all in the wrist. It's all in the wrist. It's all in the wrist. Nice! Thank you. On your court? That's good or no? I beat everything you've got. That's good. They do? Yeah, then— Here we go. And— Action. And for Brittany, it's not hot yoga. You all right? Nope. Great. Okay, good. Okay, reset. Action. And for Brittany, it's not hot yoga. Nope. You all right? Good. And action. For Brittany, It's not hot yoga. It's not hot yoga. For Brittany, it's not hot yoga. No. You all right? Great. Great. Thank you. Look at him. Actually, you look into camera there. Yes. You see the camera there? Yeah. Everybody has a different relationship to health. And you say the final part here. Which is? That health, to health. Oh, everybody has a different— Everybody has a different relationship to health. Got it. I got it. 'Cause we're panning over. Yeah. I'm just getting all the way comfortable. Let's get comfy. You know, just hanging out in the bathroom with my guy, you know, just here. Is that good? We are here to provide all type of services. All right, how we doing, guys? Support. Hi. Michelle. Shall we? Encouragement. Michelle. You know what I'm saying? My guy Alex here. Appreciate all that encouragement. We're gonna turn the corner, you know, with Google Fitbit Air. And action. Break. No more. Action. Everyone's got a different relationship to health. Don't worry about it. Good to work. What is healthy? For Rick, it's intermittent fasting. Nice. Oh, and have your— yeah, exactly. Have your mouth open a little bit. That was nice. Okay. This way, sir. Thank you. Set. And action, please. What is healthy? For Rick, it's intermittent fasting. Good. Yep. Cut. Mauro, happy? Yes. Okay, good. Wait, wait, wait. Wait, don't clap too early. Don't clap too early. Action. What is healthy? For Rick, it's intermittent fasting. Good, perfect. Position, Tyson. Thank you. Let's go into number 2. And shimmy your arms as well. A little bit of ice right there. Uh-huh, thank you very much. Is that better? Is that it? Action. Something like the shiver. Nice. Okay. Smiling but less toothy. Okay, less toothy. Can you shake your lips a little bit? Wait, and smile? With a little smile, yes. Great. Some like a shiver. Nice. Like it. Thank you. Cut. Shall we happy? Cheers! Cheers! Cheers! Cheers! On set and action. There's a lot of opinions on what's healthy, but what really matters is what's healthy to you. You got it. I started it. You got it. Oh, now you don't know? That was solid timing. Ready and action. There are a lot of opinions on what's healthy, but what really matters What's healthy to you? Very good. Yeah, good, good, good, good, good. Stay back. Ready? Set. Ready? And action. But what really matters is what's healthy to you, Nate. Cut. Cut. Tails. No. Yes, yeah, yeah, yeah. Keep it going. Okay. [FOREIGN LANGUAGE] But what really matters is what's healthy to you. And action. But what really matters is what's healthy to you. [APPLAUSE] And action. One man's max effort is another woman's recovery day. Cut! Set, action. One man's max effort is another woman's recovery day. Very good. Take 5. Yeah, great, great. That was really good. Playback. How do they feel out there? Hi. How's the feeling? We're happy. Okay. Okay. Maybe come from behind here. There you go. Cool. So we need probably a San Francisco accent. You were good. We need a San Francisco accent. You're a fucking god. Sorry, that was bad. You did great. You did great. He does that for a living. I saw your smile starting. As soon as I saw the snap. Background action upstairs and action, Yusuf. Ready for you. Huh? Ready for you. Oh, that's good. Yeah, pretty good. Cut! Nice, nice, nice. Boom! That ain't no first time. Come on, Carl, where are you? Come on, Carl. Well— Carl, come. Toast. To your audience. Carl, help. Carl, to help. To help. Yorkie poo, yeah. Yorkie poo. He's the best. He's a rescue from Atlanta. Oh, for real? When he was about a year old, we found him in a dumpster down there. Straight up, crazy. So like, we like nursed him back to health and all that. Nice. Respect. That's love.
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Just touched down in Beijing. See yall tomorrow! #stephencurry #currybrand #lining









