Stephen CurryPoint Guard, Golden State Warriors · Author, Investor, Entrepreneur, Philanthropist

My New Sneaker Partner Announcement

1 Jun 2026 · 1 min

Watch on YouTube

0:56

In this YouTube announcement, Stephen Curry declares a strategic partnership between his Curry Brand and the Chinese sportswear company Li‑Ning. He frames the deal as a "partnership of a lifetime," emphasizing that it surpasses a typical shoe or signature‑series agreement. Curry highlights Li‑Ning’s 35‑year history as an athlete‑founded, premium sportswear brand and positions the collaboration as a catalyst for new products, stories, and platforms designed to inspire the next generation of athletes worldwide. The message is a forward‑looking vision that the combined brands will "change the game for good."

Chapters

The next stage is set. This is bigger than a shoe deal, bigger than a signature series. This is the partnership of a lifetime. The future of Curry Brand will be powered by a company truly rooted in sports and innovation. A partner dedicated to creating quality products with sneakers that I believe in that will continue to deliver at the highest level. The future of Curry Brand is with— Li-Ning. And it starts with Mr. Li-Ning himself, an athlete founder who's built one of the world's most premium sportswear brands over the last 35 years. Together, we will continue the Curry Brand mission with stories, platforms, and products that will inspire the next generation around the globe. Curry Brand! Curry Brand! And change the game for good.