The transcript captures a behind‑the‑scenes shoot for the rebrand of PLEZi Hydration, featuring Stephen Curry, Ayesha Curry, and the production crew. The conversation opens with a discussion of how the partnership originated—linking Michelle Obama’s Let’s Move initiative, the Curry family’s Eat Learn Play nonprofit, and a shared belief in quality childhood nutrition. The crew conducts product tastings with the Curry’s children, confirming kid approval of the drink. The team then moves into the creative process: selecting angles, lighting, and mock‑tail props (mint, blackberries, raspberries, lemon, lime, coconut water) for a blind‑taste mocktail segment. Throughout, Stephen and Ayesha deliver brand lines, refine taglines (“PLEZi hydration that works as hard as you play”), and rehearse product claims (2× electrolytes, real juice, no added sugar or artificial flavors). The shoot also announces a new flavor, Berry Boom, and outlines a retail rollout across West Coast stores (Walmart, Safeway, Ralphs, Sprouts, Target) and online platforms (Amazon, Walmart.com). The transcript is peppered with light‑hearted banter, crew direction, and multiple takes, illustrating the collaborative, enthusiastic atmosphere behind the commercial.
Chapters
Come on. Okay. When I get to walking, the brain starts working.
I like to see electric. Yes, that's why.
So with Plesi, I'm curious, did she bring it to you? Did you guys kind of come together? And how much of it was like, "Oh, Michelle Obama is attached to this." But I'm curious kind of that with the intentionality behind it.
She brought it to us and said, "Hey, let me just send you." some product and let me know what you think. We're still in development, but we'd really love to have you both a part of the team to make this thing happen. And I think what was the driving force between the connection was truly her work that she had done while in office with Let's Move and her beliefs around childhood nutrition and getting kids moving. And then our work that we do in Oakland with Eat Learn Play, our nonprofit. And so it, there was just a synergy there. Mm-hmm. And also like the foundational belief that kids should have quality nutrition in their lives. And so it really started there. And then from that point, it really wasn't our decision anymore. It was our children's. So once we realized that our kids were in love with the product, we kind of just left it in the fridge just to see what they would do. We didn't push it on them. And within like a week and a half, they were like, "Oh, can I have a Plessy?" Or, "Can I have another Plessy?" And we looked at each other and we were like, "No, they really, really like it." Yeah. And so that was— the deciding factor.
Hey, Tony. Hey, Steph.
Hey, you too.
Francis.
Nice to see you.
What do we got? All right.
Get you flavors today. Sorry, sorry, Tony.
You ready? Yes, sir.
Easy money. This is the kind of vibe you don't have to be that energetic, but we're shooting the blue one, the red one, but it's just for just so you hold it out and then drink it.
The orange mango twist will always be number one in my heart, but this one—
Okay, this is focused.
We're good here. Power rankings.
I think they want to turn them a little bit more. Like, kind of like that. Kind of like that.
Just—
Yeah.
Let's try it. No, these are good. Yeah, these are good.
Yeah, I like these.
Yeah.
Okay.
Oh, that's good too.
Yeah.
Do you guys want a more straight on with the Plessy bottle or do you guys like that angle? I mean, we can obviously take them— I like this one. This is a really good one. This was what he adjusted to this morning.
Yeah, we were a little light. Ooh, I like your smile.
This is for Ayesha's mocktail video.
So we're gonna give her a bunch of random ingredients and then ask her to make a Plessy mocktail blind.
Oh, can you tell me what the actual ingredients are?
Okay, so we got mint, we've got blackberries, and we've got raspberries. We've got lemon and lime, and we've got some coconut water, and we've obviously got Plessy.
Jordan, give me some context.
So we're here for the rebrand of Plessy. So getting Mr. Chef over here, getting his little portraits in with all 4 flavors. Berry Boom, Fruit Punch, Orange Mango, and Lemon Lime Splash. So it's a vibe out here.
Inspired by Berry Boom.
She cute.
Huh?
It's good.
Ah, that's nice.
I know, I know. It would put it over the top.
Yeah, we need that one.
Good choice.
Let's do that one.
Perfect.
Cut.
All right, this one is gonna have the logo. Oh wait, this is way too slow. My bad, guys. This will be faster.
Oh yeah, let me show you my trick. Wait, do it again. Yeah, that's good.
Oop.
I'm on mixtape, man.
How are we feeling on lighting there?
Good.
Oop.
Come down.
No, you're good.
You're good, bro.
That was focused perfect.
I like that.
Yeah.
What do you think is happening right here?
They know I had a fat thumb during the playoffs last year, so they wanted to, you know, look out for me and make sure I got a little hand bath. Ice bath for my hand. Make sure we're good to shoot that thing when I get back on the court.
We're gonna start inside. Yeah. So yeah, there you go.
There you go.
And then center it that way.
There we go.
Perfectly centered.
All right, 3, 2, 1, pull.
Perfect, that's it. We're good. You wanna do one more just for style? Bow.
Yeah, you're down for one more?
We'll tilt it a little bit. I was thinking about a little bit tilted just so it looks natural.
There we go.
Yep, there you go, that's good. 3, 2, 1. Action.
Perfect.
We're good there.
We're wrapped on this scene.
Two good shots.
Carlos, thank you, sir.
Authentic. Oh, yes, sir.
Sweet.
Are we doing that on 24? That's a 35, right? 35.
Okay. Action.
PLEZIT, hydration that works as hard as play.
We'll do that one more time.
Action! PLEZi hydration that works as hard as you play.
I like that one, that was a good pick for me.
And along with these sick new bottles, PLEZi hydration is even better.
2 times the electrolytes made with real juice for great taste without the sugar or artificial artificial flavors.
One more time.
Still 2 times the electrolytes, made with real juice, without the sugar or artificial flavors.
With still 2 times the electrolytes, made with real juice, with no added sugars or artificial flavors.
We're gonna be out the door in the next one.
That was beautiful.
We added a new flavor to the lineup, Berry Boom. Go get you some.
Perfect.
And then we're going to do one more line, but it's going to be— plus we added a new flavor to the lineup. Go get you some on the West Coast at Walmart, Safeway, Ralphs, or online on Amazon and Walmart.com.
It's like a concussion test. Memorize. No, I got it. Walmart, Safeway, and Ralphs.
Yeah.
Alright, got it. Go get you some on the West Coast at Walmart, Safeway, and Ralphs, or online at Amazon or Walmart.com.
Awesome, okay.
Why reach for—
Why reach for—
Why reach for Plessy Hydration? 'Cause it's cleaner, healthier, and I wanted something that I could feel good about. But also I— I gotta land the plane, Stephanie. Go grab you some PLEZi Hydration on the West Coast at Safeway, Walmart, Ralphs, Fred Meyers, and online at walmart.com and Amazon. I did that in all type of order.
That was fine. That order is okay. That works?
Yeah, that works.
Okay. At Safeway and Ralph— and Ralph— and Ralph's. Wherever you work, we are excited to do it there. I just realized I'm a visual learner, not an auditory learner.
That's what I just learned.
All these amazing flavors at the store that you work at, at the location and region that you have.
Sprouts, Sprouts!
Ah!
We have to work! We're so good! We're so good!
All of these amazing flavors at all of your Target locations in California.
Appreciate it.
Buster, Sean, Allison, Linda.
Yay!
They're gonna haunt you. Maybe 3.
I forgot to look at the camera.
I have one job.
My one job.
Are we happy with these? All right, let's get on to the next Just kidding, we need to shoot video here.
