In this 2019 YouTube video, NBA star Stephen Curry orchestrates a prank on his friend and coach, Co‑Ceezy (Coach Kosezy), by presenting him with a deliberately absurd "concept car" supposedly from Infiniti. The crew, including cameraman Jackson, stages a mock commercial shoot where Curry introduces the car, prompting Kosezy to deliver over‑the‑top, enthusiastic reactions about its futuristic design, performance specs, and luxury appeal. Throughout multiple takes, Curry nudges Kosezy to amplify his responses, while the dialogue riffs on typical automotive marketing language—talking about aerodynamics, turbo power, HOV lane eligibility, and "luxury should be lived in." The prank escalates as Kosezy imagines the car as a one‑seater spaceship, flaunting it for Instagram, and even suggests brand‑ambassador duties. After the gag, Curry switches to a genuine luxury vehicle (a Range Rover), contrasting the fake concept with real high‑end design, and they discuss the potential for Kosezy to serve as an Infiniti ambassador. The video blends humor, influencer marketing, and behind‑the‑scenes production banter, showcasing Curry’s playful side and the dynamics of brand collaborations in social media content.
Chapters
I'm gonna prank one of my best friends, Co-Ceezy. He thinks he's on an Infiniti set to do a commercial shoot and give his honest feedback on this concept car, but it is literally the ugliest car you've ever seen, so thanks, Infiniti, for setting this up. You know how, like, big of a deal this is with Infiniti and concept cars, and especially— I want to see it. I don't know if they've ever let anybody outside the company design something like that. So basically just try to get, you know, your kind of reactions to what it looks like and whatnot and just try to be as big as you can.
As blueprint as possible. Yeah.
Okay. Jackson, you ready?
Um, yeah.
You want us on this side?
Front this way. So I'll have you about right here.
All right.
And action.
So this is a big moment, man. You know, my relationship obviously with Infiniti goes back a couple years now, and they gave me the opportunity to put my fingerprint —on the concept car. Never ever thought that this would be possible for me. It's there, though. Like, I'm just really excited to show you, show the whole world. You know, without further ado, we'd love to get your eyeballs on it, tell the world how dope it is.
Let's see what you talking about.
Here we go. Whoa. This joint right here.
Yo. Some— this the future for real.
So obviously the two-door. You know, you got to have a toy, right? I got the family vehicles and all that, but you got to have a toy that you can whip around the city and have a good time in. Three wheels, obviously.
That's dope.
Gas mileage is crazy too. And you don't have to change the tires that often either.
Mm-hmm.
I think it's possible you can get in the HOV lane with this too.
Ooh.
Slide this thing. I left the door open. You think, was that reaction good?
Yeah, let's hold for a second.
Okay, hold on. When I think with that camera being like really tight on you, I didn't wanna be like mad, like loud.
I need to be.
Just make sure you're like, I'm gonna try to not, not hold, like almost, yeah, just be bigger.
Nah, it's on me, I got you.
I'm gonna try to do it again. Take 2.
And here we go. Action. Thank you.
B-speed. B-speed.
A-speed.
Action, Stephen.
Yeah, I didn't wanna just kinda do what was expected. I kinda wanted to think outside the box, you know, ruin the game and be a leader, not a follower. So, you know, without further ado, this is the future right here.
Let's see.
This is it.
Wait, hold up. Woo-hoo-hoo! This is a spaceship, bro. What?
I'm telling you, man. Hold up, hold up, hold up. We got the 2-door special, right? So you and your honey can go on a nice little date night or whatever.
Yeah. I don't feel this, man.
When you slide the door open—
One-seater.
I'm saying one— but your honey can be in the back. So, uh—
Nah, that's crazy.
It's crazy, bro. What was your reaction to the kind of blunt nose?
What is it? Is this the engine? Like—
Well, what we tried to do, obviously, it's all about aerodynamics, right? So that's the only way, really, you can achieve that 220 max, you know. 220 is crazy. Crazy. But we got 6 suction turbines that recycle that air and turn it into, you know, energy and electricity.
I was wondering what them things do. They look dope.
They look crazy, right?
But they serve a dope purpose too. That's what's up.
100%.
Feeling that.
Jackson, how was that?
That was good. Stephen, if you could just ask Kosezy, what about this design says luxury?
Mm. You need a second or you good?
Yeah, I need a second.
All right, yeah. He needs a second on that question.
Hmm. That one, I got—
Now what about this concept says luxury to you?
Man, I'm just feeling like if I just hop in there, it's a one-seater, like that's luxurious enough for me in itself. That one seat, sitting there, I'm— Windows ain't too tinted. I want them to see me in there, see what I got going on inside there. That is white.
It is white, bro.
I'm feeling that.
Comset cars, like, when people see them, they always have a reaction to them. They're like, "Yo, can I see myself driving that?" What say you about this vehicle right here?
Pushing it. Pushing it. I'm dropping jaws when I'm pulling up to any scene. I'm driving anywhere just for no reason, just to be like, "That's the dude in that car?" My Instagram probably be the dude with the whip. I'm feeling this, hold up. Can I take a flick for the 'gram?
100%.
Check my swag, yo.
Well, I got the Porsche mode.
You feel me?
I would like to try and go back and do a few more of those initial reactions. Mm-hmm.
If that's cool with you. Action! Oh! Oh, wait, hold up!
So let's do it again. Reaction.
Yeah, yeah, yeah.
You know what I'm saying?
I got you.
That's why we got Coach CeCe.
I got you.
Action. Just even bigger reaction. And action.
What? What? This joint go crazy. Wait, hold up, hold up, hold up.
I think we need a little— Action.
So without further ado though.
What? Wait, hold up, hold up.
What?
One more time? All right.
More?
This commercial stuff is exhausting. Lord have mercy.
What's Infinity's messaging?
Luxury should be lived in. Luxury should be lived in.
OK.
We can drop one of those in there. Oh, yeah.
Action. What? What? Bro, what is— what? Whoa. I'm feeling this right here, boy.
You know, as they say, man, luxury should be lived in.
Luxury should be lived in.
Word.
That is it, bro. Oh, my bad. I mean, you know what they say, man? Luxury should be lived in.
Luxury should be lived in. That's exactly what they say. Sick.
You wanna be living that? Just live it all out.
Live all the way in this, boy.
What? You know what?
Nah, get out of here, man.
It's yours, dog.
I can push this?
You can push that. That's all you, big fella.
What? Hold up, hold up, hold up. Woo! Introduce you to Steve. What's up, Steve?
Steve. Nice to meet you.
Nice to meet you too, man. How you like it? I love it.
Does the marketing at Infiniti?
I was wondering, I mean, we get Stephen to help us out all the time. It'd be pretty cool if you could be a brand ambassador for this one for us and drive around San Fran. Oh, what? What?
Get some visibility to it.
Hell yeah. Stop playing, man. This right here? Uh. Yo, when they see me pull up in this one.
I'm telling you, they ain't gonna know where to hit 'em, big fella.
I tear the streets up in this one, boy. Woo-hoo-hoo-hoo-hoo! I pull out on them like this. What? Like that. Like, I know y'all see me out here. I know y'all see me. You see that thing?
Jackson, that had to be great, right?
Yeah, that was great.
That was great. Cut it. Hey, uh— I'm gonna have to take those back.
Yep.
You know why? Why? We got you, bro.
What you mean? What you mean? I can't push this? I'll pull up. I'm not playing. I will pull up. I will pull up. Yo, I will pull up in this and go crazy, bro.
You getting a job from this, though.
Yo, I'm telling you, if I pull up in this fly— Imagine I pull up on him like this. I pull up on him. It's a streetster.
Then he noticed it was a one-seater.
It's a one-seater. That still go crazy. That still go crazy.
Yo, he said the turbo. Hey, C, you killed that, bro. You freaking killed it. Oh my goodness. That was phenomenal.
All right. Let's go see the real one.
We gotta see the real car. See the real joint. All right, Rileigh.
It's better.
I'll help you figure out.
That's that joint right there. That's more like luxury, right? That's the Range Rover one right here. Inspiration. This is the luxury that should be lived in right here. The detail of the interior, man.
It's crazy. Yeah, I'm feeling this.
This is one you would be proud to pull up in.
Facts.
In the streets. Oh, shoot.
They got the Oracle ceiling in here. Oh, word.
The lattice or whatever it's called.
Yo, it's like a video game up here on the dashboard. What is this, yo? It's about that ambassador role. We need to holla at whoever we need to holla at. Exactly.
