Landing pages direct traffic from ads and social media to a focused place where visitors decide. The best ones are concise, minimal, and have a clear call-to-action plus credibility signals like Google reviews. Cluttered pages confuse people and kill conversions.
Today's landing pages for your website. First question is, well, why do I need a landing page? Well, if you're doing a social media post, if you're doing a blog post, if you're doing Google Ads, Bing Ads, anything like that, and you want to take that viewer, that person viewing that ad, viewing that post directly to your website to do an action, you want them to go to a page that's specifically about the topic of your ad or post. You don't want to confuse them, you don't want to distract them. You want to have key information that's easy for them to make a purchasing decision or a call to decision, whatever it is that you want them to do. In a few minutes, we're going to take some time and go through a screen share that will give you our thoughts on what are the key components of a good landing page and a few undesirable landing pages. So stay tuned and we'll talk some more. So here are some examples of landing pages that we're not really excited about and one that we have designed for a client that we think gets right to the point and helps their potential customers understand what they do and make a decision as to whether to use their services. So for example, Here's a couple we don't really like. Designer. I absolutely love their products. We use their product for developing leave-behinds and other small booklet type of pieces. It's a great product, but they have these long, long, in my viewpoint, very confusing landing pages that who takes all the time in the world to read this information? And when you're done, do you really know what they're doing? Yes, they have a special going with ThriveCart, but who's ThriveCart? What does it do? Well, it's an all-in-one funnel and checkout platform, but do you really take the time to investigate? And do they really give you concise information? Someday I'm going to read the psychology and why these long landing pages work. They must work because there's plenty of people that are using them. Here's another one from a company called Accentability. Again, this is about painting and accenting your walls, so you kind of get why they have the contrasting colors. But again, this whole slider thing, all the information here I don't know that I would ever read it. It's just frustrating to me to see this huge long landing page and you're going, well, what's the— what, what's it about? What, what do I have to do if I really am interested in this product? How do I sign up? How do I purchase? How do I do whatever? You have to go all the way to the bottom to even find a price. Now you can sign up as we saw at the top, their order, but then there's multiple steps. You know, it's, it's, it's very frustrating to me. We believe at Capstone that there's really 4 things that a landing page should have: minimal distractions. You You know, the header area is right to the point. You know, they're not taking you to an additional website page or some other area that might distract them. Concise information, right to the point. Well, this guy runs an electrician service. This is all about affordable electrical work for new construction, remodels, and repairs on commercial, industrial, retail, and institutional property. How about a call to action? It's very clear there's a call to action. Give us a call. You can call up here, you can call down here. And then as far as proof, credibility, build credibility and trust, here's their Google reviews, which I believe are better than just customer reviews you might get on your website. This is a third party, it's Google. It takes some effort and time for these folks to enter these, and you know, they have to have a Google account. So it's even more trustworthy than just a customer who sends you a quick email that you copy and paste and put in your website. So I think those 4 things are key to every single landing page that you have. And if you want, you know, go ahead and put in some of your additional services. In this case, you know, these are all additional services, some pictures of them. Etc. But bottom line, it comes down to 4 things. 1, concise information, right to the point. 2, minimal distractions. Don't take a person somewhere else with what they're really looking for is commercial electrician work. 3, how do I call you? How do I get in touch with you? How do I order? How do I purchase? Right here, give them a call. And then lastly, what do other people think about your services? And/or maybe products. Here's your Google reviews. It immediately tells you, the viewer, what other folks and other customers have thought about this particular vendor. So in my viewpoint, those are the 4 key things that are needed, not these long drawn-out landing pages that most people aren't going to read. They're going to confuse get confused and potentially walk away.
