CoachStation ADKAR Model
The document presents the ADKAR Change and Acceptance Model, a framework for managing organizational change by ensuring employees have the necessary conditions to perform effectively. It emphasizes that employees cannot succeed without clear expectations and support for personal and professional goals. The model consists of five sequential elements: Awareness (building understanding of the change), Desire (creating motivation to support the change), Knowledge (training on how to change), Ability (ensuring capability to implement the change), and Reinforcement (sustaining the change over time). An accompanying diagram visualizes the flow of these elements, and the CoachStation logo indicates the source organization.
Topics
Foundational Premise: Clear Expectations and Support Enable Employee Performance
The assertion that employees need clear expectations and support—both personal and professional—to perform effectively individually and as a team.
ADKAR Element 1 – Awareness: Building Understanding of Change
Explains the need to create awareness among affected individuals about the nature and reasons for the change.
ADKAR Element 2 – Desire: Cultivating Motivation to Change
Describes how to foster a personal desire among employees to support and engage with the change.
ADKAR Element 3 – Knowledge: Training for Change Implementation
Outlines the provision of knowledge and training required for employees to understand how to make the change.
ADKAR Element 4 – Ability: Ensuring Capability to Execute Change
Focuses on confirming that employees have the ability and resources to apply the new knowledge in practice.
ADKAR Element 5 – Reinforcement: Sustaining Change Over Time
Highlights the importance of reinforcing the change to embed it into ongoing behavior and processes.
Visual Representation: ADKAR Diagram
A diagram that visually maps the sequential flow of the five ADKAR elements, reinforcing the model’s structure.