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In this instructional monologue, Steve Tippins Ph.D. explains that data collection is a fundamental step in any dissertation or research project, but data are not limited to numerical values. He expands the definition of data to include people's thoughts, words, and any textual material that can be analyzed, such as novels, newspaper articles, or political coverage. He highlights content analysis as a common qualitative method for examining existing written sources. Tippins emphasizes that the choice of data collection techniques must flow from the research problem and the methodological approach chosen to address that problem, underscoring the link between problem definition, method selection, and the type of data gathered.










