Short excerpt from a May 2, 2025 YouTube video ("Humans Over Houses" by Steven Burch) arguing that organizations should prioritize how they treat people over material/price competition. The speaker emphasizes service value and ethical treatment as controllable corporate behaviors, rejects competing on lowest price, and repeatedly foregrounds the slogan "humans over houses."
We could not stand up here and reiterate that more because it's humans over houses. Right. And that's how you translate that into the benefit and the value of service. It is the only thing we can control how we treat people. That's the only thing we can control at corporate. Right? Or not corporate. We're not saying that at ex home. Mothership in five states. Mothership. Okay, whatever. I don't know. We're in Vegas. I'm sure there's a mothership out there when all the prices. Right. If you're competing on price with the absent of value. Right. And by the way, there is going to be another flavor of the month that's going to pop up, 99 bucks a month, $9. Whatever you can. That's not who we're competing with.
