Steven Burch argues profit and greed are not the same thing. Profit is what's left after revenue minus expenses. Money itself is amoral, but greed is an intense selfish desire for wealth or power. Profit matters for how companies are valued and sold.
Chapters
Again. People don't leave companies, they leave leaders. I want to just start with reminding you profit is not a dirty word. Okay? I'm old enough to remember George Carlin the seven words you can't say on television. I feel like today profit would be on that list. It shouldn't be. I'm not sure when it became a bad word, but I'm pretty sure we confuse profit and greed. Profit and greed are not the same thing. Greed is intense and selfish desire for something, especially wealth and power. Profit is not that. Profit just means it's the financial gain, especially the difference between the revenue you take in versus your expenses and the remainder is your profit. Okay? Money is actually amoral. It's not good or bad. You can do good with it. You can do some bad stuff with it too. If you ever want to sell your company in the future, it's going to be based on the profit.