Mastering Lead Generation

Name: Mastering Lead Generation
Uploaded: 2025-03-12T19:30:19+00:00
Duration: 50 s
Channel: Steven Burch
Description: The speaker (Steven Burch) presents practical, tactical advice for real-estate lead generation and conversion. He emphasizes two core skills: generating…

12 Mar 2025 · 1 min

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The speaker (Steven Burch) presents practical, tactical advice for real-estate lead generation and conversion. He emphasizes two core skills: generating leads and converting leads into appointments, recommends building automated systems/funnels, and asserts that listings (past sellers) produce higher-value leads than past buyers—citing heuristic closing ratios for outreach.

Questions this video answers

(1) Generate a lead; (2) Convert a lead to an appointment.

Contact four past sellers to get one closing (industry research, per speaker).

Contact nine past buyers to get one closing (spoken as "A9 past buyers" in the transcript; interpreted as nine).

Chapters

You need to focus now more than ever. Your lead generation activities, specifically for sellers, your sphere will get you enough buyers. Then our job is to create systems and funnels, okay? To capture leads. So some automation and lead generation, period. So if you were to ask, what are the two most important skills? Generate a lead, converting a lead to an appointment. That simple. Okay. By the way, listings are so important. Do you know if you contact A9 past buyers? If you do that, you should get one closing. But to show you how much more powerful listings are, if you contact four past sellers, the industry research shows that you'll get one closing. Sellers, even for referrals, are more valuable.