Think this is a housing crisis? Think again!

Zach, while I'm doing this, why don't you introduce yourself, Tell the folks where your office is. Just give them a little bit about your background, which is a good stall while I get this set up.

I am Zach McReynolds. I am one half of the Sherry and Zach team. We are the owners of Next Home Real Estate Rockstars in Santa Clarita, California, which is essentially Los Angeles, the northern suburbs of la. Our price point is a little lower than lala, but we're a bedroom community. We're known for, you know, cheaper housing compared to LA and great schools. And we're where Six Flags Magic Mountain is in California, if you've heard of that. That was most of our first jobs out here. I worked there when I was 15. And we are the owners and Sherry is the broker of our brokerage. We have a team of four. We actually Five. We just hired another buyer's agent, and then we have now five independent agents outside of our team working at NextHome Real Estate Rockstars.

Perfect. All right, so, Zach, you gave everybody your background. Let's get this thing started. You ready?

Yep. All right.

So, Zach, I was following you on Facebook because, number one, you're an awesome follow, and I saw some cool things that you were doing that I just wanted to share with all of the next homies because I think your approach to it, you guys are really, really good at content. So if anybody's trying to figure out how to step up their content game, I would definitely follow you. Follow the real estate rock stars. Follow your whole team, because everybody in their own way, like, you've got this really sweet mix of. You let your personality come through. You're not trying to be something that you aren't. Was that by design or is that just. We'll get into some of the technical stuff that we're talking about later. But was that like a master plan where you were like, okay, we're just going to be different on social and we're going to let our personality come through? Or did it just end up that way?

Yeah, I think, you know, we're guarding a little bit, but we're also. Sherry and I made a conscious decision years ago. We had a rough couple clients that just were not our people. And we kind of realized, you know, when it's okay to let someone go or if we don't get along with somebody, I'm not going to fake or front. We did have an issue a few years ago. We put out that rap video and the brokerage we were at, like, had a problem with it. And I mean, I don't even think there's anything like, weird or racy in it that, like, we were. They told us to take it down. And we. I told them, like, I leave the company. That. And we learned from that, that we definitely got some backlash from some people that like, treated us weird. But we said, but then I had like, you know, 60 and 70 year old people that saw it, that thought it was hilarious.

Right.

We just really learned if that's our litmus test on somebody working with us. I mean, we actually, you know, I want to divert too much, but recently, last year we had. We were up against another agent in our town and he didn't get the listing we did. And he called the sellers and said, because they were like in their 60s and he said, oh, did you see their rap video? He, like, tried to throw us under the bus.

He tried to throw shade with the rap video.

I swear to God, man. And so long story short, I mean, yeah, of course we're just trying to be ourselves. You know, there's some stuff. It's all about positivity. You know, we kind of had a thing like, you know, if you're. Even before COVID if you're sick, you don't necessarily need to be talking about being sick and that kind of stuff and your baby daddy tripping, maybe you don't need to throw that out there.

Right, right. So you ended up like, it was almost like, I'd say, transparent positivity, you know, like, don't share everything, but share the positive things.

And we have a rule of, you know, trying to post specifically about business. And we say, educate, bring content. You don't just, you know, put a post out, hey, anybody need to buy or sell a house, call me at six six one. Right. Like, we're trying to provide our value. And that's where some of like, you know, Sherry's a stat junkie and she's always been really into, like breaking things down and running stats. And she had been in the business seven or eight years before we met, so I was able to sponge off of her and everything that she knew and did. And, you know, that's kind of where we are. And that's what we train our buyer's agents to do, is be factual, be knowledgeable, provide people. There's a million Realtors out there, right? How? And everyone I know on Facebook or Instagram or whatever knows probably 30 other realtors. What's setting you apart and making them want to work with you? When that time comes.

Yeah, yeah. How much time a week do you spend on content for social and others?

Yeah, I mean, you know, I would definitely say Sheri probably posts more like deep content. You know, I have a reminder in my phone that comes off three times a day to remind me. It literally says, post a knowledgeable social media post three times a day. It reminds me.

Okay.

So in case I forgot. Right. Because we're trying. And then you don't want to always be so heavy on real estate. So it is post something about your personal life. I post a lot about. You know, I have a six year old. I post a lot about him. You want people to. It's know, like. And trust. Right?

Yeah.

Got to know you. They got to like you and they got to trust you. They got to know that you're human. You know, if I had hobbies, I'd post that, but I don't.

But you don't. Yeah, yeah, yeah, for sure. Okay. So three reminders a day. Keep it. You have a mix that you shoot for business to personal. Is it like 80, 20?

Yeah. Or like, if you're trying to post three things a day. Right. Then it should be at least one business post. At least one post about you or your family or your interests. And then, you know, what's that third thing? That's that. I guess it could be either or, you know, that was an easier rule. Go back 10 years ago when I started, and it was pretty much Facebook only.

Right.

But now there is Instagram and there is Snapchat if you're using that. And there is now TikTok, if you're using that. Or, you know, we treat Sherry specifically as really. We're really proud of our Yelp page.

Yeah.

And Sherry treats Yelp as if it's another social media channel. You can put content on it. Right. And if you go look at our Yelp versus other people in our area, like, ours is way more pimped out because Sheri puts that time, effort, and energy into making it good.

Yeah. Well, one thing, too. And then we'll dive into the stuff that we're actually here to talk about. But when you're doing your content, be thoughtful about it. Right. Like, this is. I got 5,000 Facebook friends, and 4,980 of them are real estate agents. Right. So my feed, like, I know that you think it's super important that you're doing an open house on Sunday, but most of the people on your Facebook feed don't care. Right. And so how do you. It's great to tell them that you're doing an open house, but put a twist on it and do it in an interesting way, like find a really cool feature of the house. If it's got a killer backyard entertaining area or an outdoor kitchen, take a picture of the outdoor kitchen, because that's interesting to people and say, check out this outdoor kitchen. It's amazing here at this open house today, on Sunday from 2 to 4. Right.

Instead of switching it up. Or if you, if you have that creative in you, you know, things have come a long way from where they were. Like I said, you know, 10 years ago when I started. And, you know, luckily I do have this computer background. I've always. I've been on photoshop since the 90s.