Stewart CohenDirector/DP/Photographer, Stewart Cohen Pictures · Director/DP/Photographer @ Stewart Cohen Pictures | Film Production

AI Is Coming — But It’s Not There Yet

13 Sept 2026 · 1 min

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In this brief excerpt from Stewart Cohen’s video, two speakers discuss the rapid advances in generative AI over the past two and a half years. They describe AI as a "game changer" for creative production, highlighting its ability to generate highly realistic visual content that was previously impossible or prohibitively expensive. The speakers cite a concrete example: a Christmas scene filmed in July, where only the final snowy house with lights was synthetically created, and viewers cannot distinguish it from real footage. They also mention the broader potential to populate non‑existent environments with virtual people, emphasizing that AI is opening new doors for creativity in media and storytelling.

Chapters

I think we'd be remiss if we didn't, you know, talk about AI and, and, and what, you know, what that's doing. Sure.
One, I think it's a game changer. In the short 2 and a half years, you know, since it really launched, we've seen from the multiple fingers to really believable things. We've had— we just finished something that's actually not done. It's for Christmas, this coming Christmas. Everything shot organically except the final scene, and you can't tell the difference. You know, it was like, okay, how do we get the house in the snow with the Christmas lights in July? I think for applications like that, it's magical, you know? And, but you'll be able, you could create people walking through environments that didn't exist. So I think that the, the door to creativity is opened.