Stewart CohenDirector/DP/Photographer, Stewart Cohen Pictures · Director/DP/Photographer @ Stewart Cohen Pictures | Film Production

Can AI Replace the Human Touch? Stewart says no!

13 Jun 2026 · 1 min

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1:03

In this interview excerpt, Stewart Cohen discusses the growing prevalence of AI‑generated visuals and the associated ethical considerations. He argues that public concern over labeling AI‑created images will be short‑lived, likening it to the brief backlash against Photoshop‑altered photos that quickly faded. Cohen suggests that while brands might initially be called out for using AI, the novelty will wear off and audiences will move on. He emphasizes that his focus is on integrating AI with authentic content—using AI to enhance or embellish real material rather than replace it—so that brands can benefit from the technology while maintaining genuine storytelling.

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Stewart, what about the fact that, you know, visually, a lot of the visuals are now AI-generated? Do you think that's off-putting to people? Or do you think over time people won't be able to even tell the difference anyway, and it's just initial glitches? Because, and you also have the ethics around AI, you know, should you put in that this is AI-generated image, for instance? Where do you stand on those?
Okay, well, I do think in 20 seconds people will forget about the ethics. It's kind of like when Photoshop started, there was a whole movement to say any still photograph that's been altered by Photoshop needs to have some kind of, you know, identifier on it. That lasted like 20 seconds. So I think the same thing's going to happen here. I think if you could tell it's AI, you know, you might just blow it off and maybe the brand missed because they used AI. I do feel like one of the things we're really working on hard is how do we meld technologies to create Real content and using AI to enhance it or embellish it, however, whatever we see fit.