Stewart CohenDirector/DP/Photographer, Stewart Cohen Pictures · Director/DP/Photographer @ Stewart Cohen Pictures | Film Production

How Stewart Took SuperStock in a New Direction

20 Aug 2026 · 1 min

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In this segment of the interview, Stewart Cohen explains the strategic pivots he introduced after joining SuperStock. He notes that the company had never sold video content, so he launched a video sales initiative to bring SuperStock up to parity with larger competitors, albeit on a smaller scale. To further differentiate the catalog, he highlights the acquisition of the Classic Stock archive—a century‑spanning, family‑owned collection covering the 1920s‑1980s. He emphasizes that SuperStock now leans heavily into niche, specialty collections and employs dedicated researchers who assist clients in locating precisely the assets they need.

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Lastly, when I came aboard, the one thing Superstock had not done is, is had video. They never sold video content. So I started that initiative to make us really— we have everything that the big guys have, just we have it on a smaller scale. And how we differentiate is we really lean into some of these specialty collections. Okay. You know, and just last year we acquired a collection called Classic Stock. Which was a 100-year-old archive that was owned by one family from the 1920s up until the 1980s. Insanely amazing. We differentiate in those ways that, that we have these niche, really specialized collections, and we have people and researchers that could help every client find what they're looking for.