Stewart CohenDirector/DP/Photographer, Stewart Cohen Pictures · Director/DP/Photographer @ Stewart Cohen Pictures | Film Production

Is AI Killing Creativity? Stewart Cohen Explains How to Stand Out Anyway 👀

7 Apr 2026 · 1 min

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0:52

In this segment of his YouTube video, Stewart Cohen advises creators and businesses on effective branding practices. He recommends using Pinterest to curate visual mood boards that capture desired color palettes and visual identities. Cohen emphasizes the importance of clearly articulating what makes a company unique and differentiates it from competitors. He warns against rebranding too frequently, noting that the public needs ample time to recognize and internalize a brand’s identity. Instead of radical overhauls, he advocates for a gradual, evolutionary approach to branding that aligns with changes in the business, the creator’s mindset, and broader societal trends.

Chapters

Pinterest is a great solution to really start boards of maybe color palettes or visual identities that you like. And granted, you have to talk about what your company or what your business does, and you have to have a good understanding of what's great about it and what makes you different, what makes you stand out. And I know a lot of companies rebrand regularly, and we were talking about how these companies sometimes don't give it enough time between rebranding. Yeah. Because what we don't understand is it takes the public a long time to understand who a company is. I think evolution versus a revolution, you know, on your branding, it should be continually evolving depending on what's going on in your business and in your brain and what's going on in society. People react to different things.