SC Pictures | AHA | Research Goes Red :90 | Director Stewart Cohen

In this 90‑second public service announcement, three women (Speaker A, B, and C) articulate why women—especially women of color—have been historically underrepresented in medical research and why that matters. They note that it took a congressional act to mandate inclusion of women, yet gaps remain, with cardiovascular disease being the leading cause of death for women and new mothers, and many medications used during pregnancy never tested on pregnant women. The speakers emphasize that research findings derived from men are often inappropriately applied to women, underscoring that "women are not little men." They call viewers to join the American Heart Association’s Research Goes Red initiative, which aims to place women in the driver’s seat of scientific discovery. The PSA urges participation regardless of health status or location, encouraging women to be counted, matter, and shape their own health futures.










