SC Pictures | American Red Cross - What Matters DFW (Spanish) :30 | Director Stewart Cohen
7 Jan 2021 · 1 min
0:41
A 30‑second Spanish‑language public service announcement produced by Stewart Cohen for the American Red Cross. The spot features a brief, playful exchange between two speakers—Speaker A teasingly asks what daring, rhythmic content the listener last shared online, and Speaker B replies “romántico.” Speaker A then pivots, telling the listener that sharing one thing can save lives: their big heart, by donating blood. The PSA ends with a direct call‑to‑action, urging viewers to schedule a donation at redcrossblood.org.
