Stewart CohenDirector/DP/Photographer, Stewart Cohen Pictures · Director/DP/Photographer @ Stewart Cohen Pictures | Film Production

SC Pictures | BTS Production with Whataburger :60 | Director Stewart Cohen

19 Aug 2021 · 1 min

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1:05

The behind‑the‑scenes clip from the Whataburger 60‑second commercial shows a short, multi‑speaker on‑set discussion. Kimberly Williams introduces herself and recounts an ice‑storm scenario that is part of the ad’s narrative, describing water pouring through ceilings and down walls. Other speakers comment on the set’s appearance, praise a laugh captured for the commercial, and give direction such as “cut” and “go”. One speaker mentions leaving Waterberg for Hollywood, hinting at a career move. The dialogue mixes practical production notes, performance feedback, and a glimpse of the commercial’s storyline, illustrating the collaborative, fast‑paced environment of a TV commercial shoot.

Speed, speed here.
My name is Kimberly Williams, and I have a story to share with you about my experience with the ice storm.
That was great. And by the way, this is a pretty amazing home.
Water was coming through the ceilings, down the walls.
Go! I am not dramatic.
And that laugh was great too. Let's show them on the commercial. I'm trying.
There you go. Good. And cut.
I'm leaving Waterberg for Hollywood. Yes, sir. Sweet.
That's the one, guys.