Stewart CohenDirector/DP/Photographer, Stewart Cohen Pictures · Director/DP/Photographer @ Stewart Cohen Pictures | Film Production

SC Pictures | Cheetos | Valentine - Chestora Bracelet :60 | Director Stewart Cohen

24 Sept 2020 · 1 min

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1:04

The content is a brief, humorous script from a Cheetos Valentine's Day commercial directed by Stewart Cohen. Four speakers deliver rapid, quirky lines that blend absurdity with a faux‑luxury product pitch. Speaker A expresses disbelief over eating beef, Speaker B declares love, Speaker C repeats a whimsical endorsement of Cheetos, and Speaker D delivers the main product copy, describing the "Chestora Bracelet"—a gold‑plated, cheese‑inspired charm bracelet valued at over $8,000, positioned as the ultimate romantic gift. The ad ends with a playful callback to "Chester". The piece showcases Cheetos' brand voice—irreverent, over‑the‑top, and self‑aware—while promoting a novelty Valentine's Day item.

I can't believe I ate all that beef.
And I can't believe how much I love you.
It's beautiful. It's Cheetos.
Yes. Nothing says love like a bracelet with lots of little things hanging off of it. The Chestora Bracelet, inspired by the timeless elegance of cheese, with gold-plated charms that capture the essence of cinnamon sugar sweetos. Valued at over $8,000. Give the Chester a bracelet this Valentine's Day. Every kiss is forever because—
He went to Chester.