Stewart CohenDirector/DP/Photographer, Stewart Cohen Pictures · Director/DP/Photographer @ Stewart Cohen Pictures | Film Production

SC Pictures | Dickies | Canaan Smith :30 | Director Stewart Cohen

12 Jul 2021 · 1 min

Watch on YouTube

0:43

The 30‑second Dickies commercial, directed by Stewart Cohen, features country artist Canaan Smith reflecting on the hardships of life on the road and emphasizing the importance of teamwork. Smith praises his crew for being talented and collaborative, sharing his personal mantra “teamwork makes the dream work.” A second, unnamed speaker delivers a brief lyrical line about drinking, adding a musical, carefree vibe. The spot concludes with Smith noting the satisfaction of looking back on collective achievements, reinforcing Dickies’ brand message of hard work, camaraderie, and pride in one’s work.

It's tough out there on the road, but that synergy is what, you know, takes it over the edge every time. I'm fortunate I've found guys that are just incredibly talented, but they're also team players and they pull way more than their own weight. I have a little saying. I say teamwork makes the dream work.
Holdin' a bottle, just hit the bartender on the sink to the bottle. Drink my way, I'm gonna drink my way.
At the end of the day, we get to look back on what we've accomplished and it's a good feeling.