Stewart CohenDirector/DP/Photographer, Stewart Cohen Pictures · Director/DP/Photographer @ Stewart Cohen Pictures | Film Production

SC Pictures | Downy | Unstoppables :60

4 Jun 2020 · 1 min

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1:03

The content is a brief, humorous dialogue between two speakers that serves as a commercial for Downy Unstoppables scent boosters. Speaker A playfully asks what "fresh" means, offering exaggerated examples like "fresh as a daisy," "fresh milk," and "fresh catch" from the ocean. Speaker B interjects with a sneeze and mentions "fresh meat" before the product pitch. The script then explains that Downy Unstoppables are sprinkled into the washing machine, can be used in any amount, and claim to keep clothes fresh for up to 12 weeks. The ad ends with Speaker A acknowledging the product’s freshness claim.

So, class, how do we quantify fresh? Hmm? Fresh as a daisy.
Achoo!
Baby fresh. Oh. Oh! Fresh milk. Mmm. Everyone loves coffee. Fresh catch! Yes! It's from the ocean!
Oh, fresh meat.
Not today!
Downy Unstoppables are a scent booster that you sprinkle in your washer before you throw in your clothes. Use as little or as much as you like. Clothes come out with a freshness that lasts up to 12 weeks.
Now that's fresh. You've— Been schooled.