Stewart CohenDirector/DP/Photographer, Stewart Cohen Pictures · Director/DP/Photographer @ Stewart Cohen Pictures | Film Production

SC Pictures | eUniversity | Doug's Gym :30 | Director Stewart Cohen

4 Jun 2020 · 1 min

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In this monologue, Stewart Cohen argues that advertising leverages sexual imagery to attach desire to products, claiming that advertisers exploit natural human sexuality by pairing it with objects to drive sales. He suggests that men deliver what women want, and that the use of attractive women in ads is a deliberate strategy to stir consumer interest. Cohen declares advertising as the most powerful force in the world, essential to the functioning of the country’s economy, and frames it as a central mechanism that links money, gender dynamics, and consumer behavior.

Chapters

The relationship between money, women, and advertising— you have to have advertising to stir people up, and men will deliver to women what they want. Why do you think that the advertisers constantly using sex? What you do, you put the sex out that's natural in people, then the sex attaches to the object and you sell the product. If I sat down and told you about this object, how wonderful it was, then I had a beautiful woman with her legs up like this, smoking a pipe and the tobacco, immediately, God, the kid would see that, and there's your deal. Advertising is the most powerful force in the world. This is what makes the country work, my friend.