In this informal behind‑the‑scenes clip, director Stewart Cohen and crew members discuss how to achieve a point‑of‑view (POV) shot inside a dryer for a Family Dollar commercial. They decide to cut a hole in the dryer drum, insert a camera, and mount the modified appliance on wheels for easy repositioning. The conversation is peppered with light‑hearted jokes about tape, rentals, and the absurdity of treating appliances as characters, illustrating the crew’s improvisational problem‑solving and on‑set culture.
Chapters
Need some help? Yeah. All right, so what's going on? Uh, cut a little hole in the dryer here so we can put a camera through and get the POV of the dryer watching the person load in their clothes. Because appliances are people too. Oh yeah. I'm gonna cut a hole into the drum here. So, hey, and obviously it attracts hot chicks. There you go. Here he comes. Say hello to Pavarotti. What's up? What do you want to do on this drum? The drum's exposed. How big a hole do you want? Yeah, let's— the jagged metal. Hey, whoa, this is a rental, champ. Fantastic. Cool. So that's it? That's it, man. I'm just gonna— I'm gonna tape it up. That's not very sexy.
Tape's not sexy. Awesome. Perfect. Fantastic. Okay, Stewart, so what are we doing today? We got a camera inside the dryer, and we're gonna have our talent going in there and like she's pulling her stuff out of the dryer. That's the opening shot.
How did we end up making this sort of setup here? I think we cut a hole.
I think we cut a hole in the back of it. Actually, he cut a hole in the back of it.
Firsthand?
Somebody, I don't know, somebody cut a hole.
Fantastic.
Yeah, and then we can move it anywhere. It's on wheels. Check it out. It's on wheels.
Fantastic.
It's for rent. If you never— if you ever need a dryer without a back, we got one. We also have an oven.
