Stewart CohenDirector/DP/Photographer, Stewart Cohen Pictures · Director/DP/Photographer @ Stewart Cohen Pictures | Film Production

SC Pictures | Helzberg | Brand Anthem :60 | Director Stewart Cohen

11 Feb 2021 · 1 min

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1:11

The 60‑second brand anthem for Helzberg Diamonds, narrated by a single voice, frames love as the fundamental force that binds people together and fuels daily motivation. It highlights the company's century‑long legacy of building lasting relationships, earning trust, and celebrating love. The script weaves everyday moments—sharing a sink, a box of tissues, knowing when to speak or stay silent—into a broader message that love, expressed through simple gestures, can change lives for the better. The piece concludes with a toast to love, positioning Helzberg Diamonds as the brand that honors and facilitates these meaningful connections.

Chapters

Love. It's what binds us together, makes us strong, gives us hope. It's the reason we get up in the morning and look forward to going to bed at night. For 100 years, Helzberg Diamonds has worked to build lasting relationships. Earn trust and celebrate love. So here's to finding someone who shares your passions. Here's to sharing one sink and one box of tissues. To knowing when to say you're right and when to say nothing at all. Here's to the one word that has the power to change lives for the better and bring out the best in us all. Helzberg Diamonds. Here's to love.