Stewart CohenDirector/DP/Photographer, Stewart Cohen Pictures · Director/DP/Photographer @ Stewart Cohen Pictures | Film Production

SC Pictures | Helzberg | Brand Anthem :90 | Director Stewart Cohen

11 Feb 2021 · 2 min

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1:41

The video is a spoken‑word brand anthem for Helzberg Diamonds, delivered by a single narrator. It frames love as the central force that binds people together and positions Helzberg’s 100‑year heritage as a steward of lasting relationships, trust, and shared moments. The script emphasizes the company’s DNA of making people feel loved, celebrating shared experiences, and the responsibility the brand feels to nurture love in everyday life. The piece ends with a toast to love and a direct brand call‑out, reinforcing Helzberg Diamonds as the catalyst for love‑filled moments.

Chapters

Love. It's what binds us together, makes us strong, gives us hope. It's the reason we get up in the morning and look forward to going to bed at night. For 100 years, Helzberg Diamonds has worked to build lasting relationships, earn trust, and celebrate love. It's part of our DNA. It's why we do what we do. Not just for ourselves, but for others. So here's to finding someone who shares your passions. Here's to we instead of me. Here's to sharing one sink and one box of tissues. To knowing when to say you're right and when to say nothing at all. You see, we believe it's our job to make people feel loved, and we take that responsibility to heart every day. Here's to the one word that has the power to change lives for the better and bring out the best in us all. Helzberg Diamonds. Here's to love.