Stewart CohenDirector/DP/Photographer, Stewart Cohen Pictures · Director/DP/Photographer @ Stewart Cohen Pictures | Film Production

SC Pictures | Kentucky Farm Bureau | Easy - Remotes :30 | Director Stewart Cohen

10 May 2023 · 1 min

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The video is a 30‑second television spot directed by Stewart Cohen for Kentucky Farm Bureau. It opens with two speakers arguing over which remote to use to watch a game, highlighting the confusion caused by multiple remotes on a coffee table. The dialogue then pivots to a promotional line: Kentucky Farm Bureau has an agent in every county, making it easy to obtain great insurance, and emphasizes the organization’s commitment. The commercial ends with the first speaker deciding to skip the TV and go to the game, reinforcing the brand’s message through humor and a simple, memorable tagline.

I just want to watch the game. That turned on the ceiling fan. Use the gray remote, hit power, then input. It's not working.
That's the silver one. It might be difficult to understand what all the remotes on your coffee table do, but with a Kentucky Farm Bureau agent in every county, at least it's easy to get great insurance. Kentucky Farm Bureau, big on commitment.
Next time, I'll just go to the game.