SC Pictures | Olay | Sorry Mom :90 | Director Stewart Cohen
4 Jun 2020 · 1 min
1:19
The video is a short, multi‑speaker vignette used in Olay’s “Sorry Mom” campaign. Four speakers (A‑D) each recount a mischievous childhood incident – eating a mother’s lipstick, punching a hole in a wall, stealing and losing a wedding band and breaking a pink egg‑timer, and painting the dog, the doghouse, themselves and a neighbor’s boy while blaming a sister. After each confession they repeatedly say “Sorry, Mom,” underscoring a humorous, self‑deprecating tone that ties the personal anecdotes to the campaign’s message about mothers and the brand’s positioning.
