Stewart CohenDirector/DP/Photographer, Stewart Cohen Pictures · Director/DP/Photographer @ Stewart Cohen Pictures | Film Production

SC Pictures | Unilever - Grooming Coordinator :50 | Director Stewart Cohen

23 Nov 2022 · 1 min

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0:59

In a short promotional spot aimed at college football fans, the speaker adopts the role of a "grooming coordinator" to link personal care routines with football performance. He presents the official NCAA men’s personal care lineup, highlighting six products—Degree Antiperspirant, Dove Men+Care Body Wash, Suave Men 3‑in‑1, Vaseline Men Fast Absorbing Lotion, and Axe Body Wash/Body Spray—each paired with a specific benefit (sweat protection, cleaning, hydration, quick full‑body cleaning, dryness relief, and a winning scent). The ad urges listeners to purchase the products in‑store or online, framing grooming as a strategic component of a winning football season.

Chapters

Hey, college football fans. If you've been off your grooming game this offseason, don't sweat it. You might just need some coaching from me, the grooming coordinator, and my favorite brands. As the grooming coordinator, I know a winning personal care product when I see it. That's why I've got the official men's personal care products of the NCAA to help you coordinate a winning lineup. Need 48-hour sweat protection? Degree Antiperspirant. Ready to rinse clean and rehydrate? Dove Men+Care Body Wash. Want a head-to-toe clean in a flash? Suave Men 3-in-1. Looking to defeat dryness? Dry skin? Vaseline Men Fast Absorbing Lotion. Are you ready to smell like a gosh darn winner? Axe Body Wash and Body Spray. Whatever your personal care needs, these products have you covered. Stop in store or find this lineup online, because this season, we've got a grooming game to win.