Stewart CohenDirector/DP/Photographer, Stewart Cohen Pictures · Director/DP/Photographer @ Stewart Cohen Pictures | Film Production

SC Pictures | Unilever - Grooming Coordinator - Axe :30 | Director Stewart Cohen

23 Nov 2022 · 1 min

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The 30‑second commercial, voiced by a single narrator, promotes Axe’s Ice Chillin’ Body Wash and Ice Chill Body Spray as essential grooming products for men watching big‑game sports events. It frames the challenge of staying cool and focused before and during a game, positioning Axe as the official personal‑care partner of the NCAA. The ad claims the body wash provides a fresh start, while the body spray cools the skin by 11 °F and leaves the user smelling like a champion, encouraging men to keep their grooming game on point during high‑pressure moments.

Trust me, I know how tough it is for guys to stay chilled before watching their team play in a big game. But Axe, an official personal care partner of the NCAA, will always come in clutch. Start your day off feeling fresh with Axe Ice Chillin' Body Wash. Then, when the game heats up, the play here is Axe Ice Chill Body Spray. It legit cools your skin down by 11 degrees, leaving you smelling like the champion you are. Now that's how guys keep cool when the grooming game is on the line.